Showing posts with label stories. Show all posts
Showing posts with label stories. Show all posts
Saturday, August 9, 2014
Apple vs Samsung Dueling before and after stories
The trial starts on Monday, and both sides have filed their briefs. What the jury will see.
FORTUNE -- The image above, taken from the pretrial brief Apple (AAPL) filed on Tuesday, represents the story the company wants the jury to hear: That Samsungs idea of what a mobile phone should look like underwent a sudden and permanent transformation in January 2007, when Steve Jobs unveiled the first iPhone.
The image below, from Samsungs brief, tells a very different story. It shows 10 different touchscreen phones under internal development in the summer of 2006, one of which -- the F700 -- was, according to Samsung, the subject of a Korean design registration application in Dec. 2006, a month before the iPhones debut.
We cant know ahead of time which story the jury will find most persuasive. But billions dollars -- and Samsungs right to sell Android devices in the U.S. market -- could be at stake.
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